The Genius of Apple’s Stores

The  Genius of Apple’s Stores
Guy Brighton
  • 3 may 2006

Wired looks at the success of Apple stores:

The stores are very seductive. They’re a Space Age vision of a Kubrickian future — full of gleaming white and dull silver hardware. But they are very low-key. There is no pressure to spend, and the staffers are always happy to help, even with the most basic issues.

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