The Smartest Sneakers, The Smartest Brands

The Smartest Sneakers, The Smartest Brands
Guy Brighton
  • 14 may 2006

An article in Forbes looks at how brands like the AirMax 360 sneaker from Nike use the concept of smart technology to win customers:

What it is, is smart marketing.

We live in a world where consumers line up to get the latest and greatest that innovation has to offer. And though the word “technology” usually brings to mind computers and miniature cell phones, it also applies to footwear.

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