She is sophisticated, sexually predatory and won't see 40 again: meet the urban cougar.

The Independent keeps a serious face on as they report on the rise of the Cougar – the concept of an older lady out on the prowl for younger men. The article looks at how shows such as Desperate Housewives, films like Prime and speed-dating services targets such a group. They say:

She is sophisticated, sexually predatory and won’t see 40 again: meet the urban cougar, the new phenomenon sweeping the New York dating world and now on the prowl in the UK.

The urban cougar dates younger men: think Sharon Stone, Kim Cattrall, Demi Moore or Nicollette Sheridan’s Edie Britt in Desperate Housewives. Cougars are successful in their own right: financially independent, career-driven, possibly divorced, with children, and they want to avoid the ties of a long-term relationship in favour of the freedom of the hunt, turning the tables on older men who scoop up trophy babes.

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