Most of the media attention on MySpace is devoted to pointing out the sinister side of the social networking phenomenon. But there are a lot of things MySpace has done right in creating a compelling experience, and marketers-especially those trying to connect with young people- have plenty to learn.

Here are some smart suggestions from trends company The Zandl Group on some key lessons marketers can learn:

More than just a social networking site of nearly 70 million users, MySpace is a personal branding tool. It's a place where users can project themselves (or rather what they want other people to see about themselves) with ever-changing profiles, pictures and blogs– making MySpace the perfect site for marketers to look to for insights into the young consumer's mindset.

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