Steve Rubel's post suggests that if we look at the HBO model for inspiration, the future of TV will not be ad supported but user funded.

When we spoke to someone at ad firm Doubleclick recently they suggested that the way YouTube will monetize their site is through placing ads at the start or the end of users’ videos. We weren’t that ‘psyched’ by the idea – it kinda destroys the concept of the users being in control. iFilm forces users to watch ads before they get to the film they have chosen – and we wonder if that is part of the reason why iFilm never became the YouTube it could have been.

So, with all this talk about interruption advertising it was quite refreshing to read marketing bod Steve Rubel’s post that suggests that if we look at the HBO model for inspiration, the future of TV will not be ad supported but user funded:

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