Understanding Scion’s Marketing Plan
There’s a very detailed look at Scion’s marketing operations over on Automotive News. Lots of juicy facts and insights:
Scion research states that the average age of its drivers is 31, the youngest of any car brand in the United States. But Templin concedes that Scion also attracts its share of boomers and retirees who like the well-packaged, low-priced hatchbacks.
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