w hotels & puma improves fitness on the road

w hotels & puma improves fitness on the road
Innovation

W Hotels is working with Puma to offer a new line of gear called TrainAway.

Piers Fawkes, PSFK
  • 24 may 2006

W Hotels is working with Puma to offer a new line of gear called TrainAway. From the end of this month, W will offer Puma jackets, shirts, shorts and sneakers with a hidden slot for a key card available from the hotels or their site. The NY Times reports that preloaded iPods featuring running guides will be available for loan to guests at W New York hotels. Free jogging maps, as well as the use of Puma bikes and route maps, will be available at all W hotels.

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