Puma-TrainawayW Hotels is working with Puma to offer a new line of gear called TrainAway.

W Hotels is working with Puma to offer a new line of gear called TrainAway. From the end of this month, W will offer Puma jackets, shirts, shorts and sneakers with a hidden slot for a key card available from the hotels or their site. The NY Times reports that preloaded iPods featuring running guides will be available for loan to guests at W New York hotels. Free jogging maps, as well as the use of Puma bikes and route maps, will be available at all W hotels.

TrainAway At Puma W Hotels Takes New Tack To Help Guests Stay Fit – New York Times [thanks to TCH for reminding us about this]

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in