What Happens When Sponsored Stars Hobble Before The World Cup

What Happens When Sponsored Stars Hobble Before The World Cup
Guy Brighton
  • 2 may 2006

An article in the Guardian looks at how brands like Nike, Asda and Coca-Cola are being forced to rethink their promotional strategies now that English soccer star Wayne Rooney is likely to be sidelined for the duration of the World Cup due to a foot injury.

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