Having talked about this subject face to face yesterday with a big bod from the music industry and then having made a comment here today, I decided to put down a quick thought about the state of ad blogs today.

The problem with advertising press online and offline is that they report on advertising. It's a fundamental flaw. Advertising is not where the game is at anymore. Advertising has become a tactic while client side marketers look at how companies act as a brand as a whole – and communications is just one of many tools.

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