An article on Adotas suggests that if RSS aggregator users only click through on 10% of their links – that publishers and web site owners should look at how they monetize their RSS feeds through advertising.

Standalone RSS ads are currently performing much better than inline ads, posting an average 2.76 percent click-through rate (CTR) as opposed to the 0.45 percent CTR of inline. Niche content categories have been found to host the most effective RSS ads, with comics and humor averaging 9.62 percent CTR, travel 8.54 percent, and kids and family at 7.61 percent.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in