MTV have released the results of Just Cause, a research study which looks at how youth perceive “activism” and explores the motivating factors and barriers in their decision to become involved in social causes. Four key themes emerged from the Just Cause research:

1) With the emergence of the Internet and other technology, communities are defined and redefined in new ways – not simply geography or family, but more so along common interests. 2) While 70% believing in the importance of helping the community only a third do something on a weekly basis and interest far exceeds involvement 3) Young people need specific direction, encouragement, flexibility, and an early start. 4) Strategies are needs to close the “activation gap” – the gap between desire and action.

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