In Brief

Back in 2004 when Storm Modelling agency launched their niche online publication 'Into the Storm' its approach to online editorial was like nothing else. And...

Back in 2004 when Storm Modelling agency launched their niche online publication ‘Into the Storm‘ its approach to online editorial was like nothing else. And still today, with so much stiff competition, the magazine is right to present itself as “an online media for those who in many ways prefer magazines to websites.” Not only does issue six gorge on a visual bevy of ‘high speed’ editorial, it also picks from the upper echelons of creativity – from Renzo de Renzo to Gareth Pugh – the list goes on and the BMW cars featured in the editorial get crazier with each virtual page that’s turned.

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