African Youth Culture Kicks Off A Second “Scramble For Africa”

African Youth Culture Kicks Off A Second “Scramble For Africa”
Innovation

Native-African-Brand

South Africa, like a number of other African countries, has a fast-growing black middle class that have fused western culture, with township and traditional influences to create one of the most original and potentially powerful international youth culture movements.

Piers Fawkes, PSFK
  • 27 june 2006

It was youth day in South Africa recently, marking the anniversary of the Soweto uprising in 1976 – a spectacularly sordid affair even by apartheid era standards. Anyway, fast-forward 30 years and things in Soweto have changed somewhat – check out the cars and business section of http://www.sowetorocks.com/ for the clearest illustration of this! South Africa, like a number of other African countries, has a fast-growing black middle class that have fused western culture, with township and traditional influences to create one of the most original and potentially powerful international youth culture movements. My personal prediction is that it will eventually have a similar impact to Brazilian or Japanese youth culture on the west.

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