American Apparel 3.0

American Apparel 3.0
Design

American Apparel are set to open a store in the virtual world of Second Life where they will sell clothing to avatars for $1.

Piers Fawkes, PSFK
  • 16 june 2006


American Apparel are set to open a store in the virtual world of Second Life where they will sell clothing to avatars for $1, Springwise reports:

The store, set on a private island within Second Life, was designed by Aimee Weber, a Second Life resident and designer, in conjunction with American Apparel’s own architect. The store will sell 20 familiar American Apparel items for avatars, including the women’s jersey polo dress. The company will charge a token sum of about USD 1 per item. It’s (surprisingly!) the first ‘real world’ retailer to set up shop in Second Life.

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