All Hip Hop has prized open a press release for the upcoming BET Awards to understand the different types of activity the TV channel uses. Activity includes use of mobile, grassroots and street teams. For example:
The BET AWARDS ’06 Ice Cream Truck will feature celebrities handing out free “ROCKET POPS” and other promotional items in New York, Philadelphia, Baltimore, Washington, D.C. and Los Angeles from June 22-26.
Barber shops and beauty salons nationwide will showcase BET AWARDS branded capes, aprons and promo reels for their shops beginning June 15. These salons are cultural centers known to be ‘ground zero’ when it comes to generating buzz and word-of-mouth awareness about what’s hip and relevant to the African American community.