Probably not the most innovative media buy – but your client might just love the suggestion: The NY Times tells us that the Reuters sign and the Nasdaq Tower in Times Square are two of the most valuable advertising spaces in the world. Now, with a deal to be announced today, advertisers can rent both spaces at once — and create a virtual roadblock on the south side of the square.

Billboard Bookends for Times Square – New York Times

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in