Billboard Bookends for Times Square

Billboard Bookends for Times Square
Advertising
Guy Brighton
  • 12 june 2006

Probably not the most innovative media buy – but your client might just love the suggestion: The NY Times tells us that the Reuters sign and the Nasdaq Tower in Times Square are two of the most valuable advertising spaces in the world. Now, with a deal to be announced today, advertisers can rent both spaces at once — and create a virtual roadblock on the south side of the square.

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