Bringing Value To Your Customers Through Second Life

Bringing Value To Your Customers Through Second Life
Advertising
Guy Brighton
  • 11 june 2006

At the recent Radio 1 concert in virtual world Second Life, the BBC handed out virtual headphones and boom-boxes to the virtual audience. How could a brand learn from this?

Characters in virtual worlds like Second Life go about collecting objects such as clothes, vehicles, homes – even headphones. Collecting these items normally means paying for the item with the in-world currency.

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