Wow - even the Daily Mail thinks that there's an eco trend in fashion.

Wow – even the Daily Mail thinks that there’s an eco trend in fashion:

Today, shopping for the sheer pleasure of it is no longer enough. We want more than something new and pretty to take home – we want to know we made the world a better place by buying it and that the bag we’re carrying didn’t damage the environment.

Consumers have become the new eco-warriors and the latest must-have accessory is a social conscience.

Why the in-crowd are wearing eco chic | the Daily Mail

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