The BBC has a detailed article about the drivers behind the fast fashion phenomenon.

The BBC has a detailed article about the drivers behind the fast fashion phenomenon:

Supermarkets are now challenging – and beating – High Street stalwarts when it comes to clothes sales. So, how did they turn cheap and cheerful into chic and stylish?

The latest Gucci-inspired dress? That’ll be down the aisle between the dog food and the baked beans.

Supermarkets have a long record of forcing their way into new markets and now stock everything from horse-riding equipment to DIY divorce kits.

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