gap hires euro design team

gap hires euro design team
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Gap is making efforts to combat the European disinterest in their clothing by using designers in london rather than in new york.

Piers Fawkes, PSFK
  • 14 june 2006

Gap is making efforts to combat the European disinterest in their clothing by using designers in london rather than in new york. Business week says:

The retailer’s American look isn’t drawing enough buyers, so it’s launching a London design studio to tap into European tastes

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