Google’s Launch It & See Strategy Backfires

Google’s Launch It & See Strategy Backfires

A report in The Times suggests that the search engine giant's scatter-gun approach may be hurting the company.

Piers Fawkes, PSFK
  • 7 june 2006

A while ago we gave Google a bit of stick for their launch policy where, we suggested, they were damaging their brand by launching half-baked products onto the market. Now, a report in The Times suggests that this policy may be hurting the company:

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