Google's Launch It & See Strategy Backfires
A report in The Times suggests that the search engine giant's scatter-gun approach may be hurting the company.
A while ago we gave Google a bit of stick for their launch policy where, we suggested, they were damaging their brand by launching half-baked products onto the market. Now, a report in The Times suggests that this policy may be hurting the company:
Google is struggling to make an impact in markets outside of its core search business, despite making a huge push to diversify and reduce its dependence on search-linked advertising, it emerged today.
According to a half-year report by web analysts at Hitwise, seen exclusively by Times Online, Google trails arch-rivals Yahoo and Microsoft by massive margins in several key online areas in the UK.