h&m to launch new brand

h&m to launch new brand
Retail

An article in the Apparel Analyst suggests that H&M are planning to open a new lifestyle chain at a higher price point:H & M says it will also open a new lifestyle store chain for women and men under a separate brand name and at higher price points.

Piers Fawkes, PSFK
  • 21 june 2006

An article in the Apparel Analyst suggests that H&M are planning to open a new lifestyle chain at a higher price point:

H & M says it will also open a new lifestyle store chain for women and men under a separate brand name and at higher price points. About 10 of these stores are planned to open in selected markets in 2007.

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