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Interview With Russell Davies, Ex Of Nike

Interview With Russell Davies, Ex Of Nike
Advertising
Guy Brighton
  • 15 june 2006

Looking back on your time with Nike – what did you take away from your time there?

I’ve learned more in the last year than the previous 20. Nike is full of incredibly interesting people. And being that side of the fence teaches shows you all the dumb things you’ve been doing all your career. You learn that outside agencies, however close they ‘partner’, can never know as much as the people inside the business. And pretending otherwise is pointless. I’ve realised that the really important skills are not to do with brands or marketing or whatever; they’re to do with people. If you’re good with people you can learn the rest, if you’re not good with people you’re screwed.

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