KLM Offers Personalisation

KLM Offers Personalisation
Design & Architecture
Guy Brighton
  • 15 june 2006

Springwise spots this great concept that allows their customers to customize their baggage tags:

Tapping into consumers’ gravanity, KLM (Royal Dutch Airlines) is inviting customers to create their own baggage labels using a favourite holiday snapshot, company logo or creative design. Less imaginative customers can pick one of KLM’s preselected images.

Passengers who’ve booked a flight through the airline’s Dutch website can use their confirmation number to claim two free luggage tags. An online tool lets them upload an image and order their personalized tags.

Springwise: Gravanity luggage tags:

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