Springwise spots this great concept that allows their customers to customize their baggage tags:

Tapping into consumers’ gravanity, KLM (Royal Dutch Airlines) is inviting customers to create their own baggage labels using a favourite holiday snapshot, company logo or creative design. Less imaginative customers can pick one of KLM’s preselected images.

Passengers who’ve booked a flight through the airline’s Dutch website can use their confirmation number to claim two free luggage tags. An online tool lets them upload an image and order their personalized tags.

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