Opinion: How To Write A Great Corporate Blog

Opinion: How To Write A Great Corporate Blog
Guy Brighton
  • 8 june 2006

Earlier this week I wrote a little critique of ad agency Hill Holiday’s lame blogging attempt. When I saw Floyd Hayes this morning he told me that I must have been in a right foul mood when I wrote it: “It was like the blogging equivalent of slamming someone’s face in the wall,” he pitched in his jangly Geordie accent. We talked more and we mentioned the great W+K London’s blog and how they managed to run a great blog and it all came down to a single principle. It’s pretty simple:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.