Earlier this week I wrote a little critique of ad agency Hill Holiday's lame blogging attempt. When I saw Floyd Hayes this morning he told me that I must have been in a right foul mood when I wrote it: “It was like the blogging equivalent of slamming someone's face in the wall,” he pitched in his jangly Geordie accent. We talked more and we mentioned the great W+K London's blog and how they managed to run a great blog and it all came down to a single principle. It's pretty simple:

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