Advertising from Pepsi on the subways of Toronto & Vancouver asks Commuters to plug in the jack of their mp3 player and tune in to 1 of the 12 different tracks.

Click image to enlarge

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)