In Brief

China has been widely criticized for its soft stance on protecting intellectual property rights. Take a walk inside the wholesale distribution buildings of Guangzhou and you'll see an abundance of...

China has been widely criticized for its soft stance on protecting intellectual property rights. Take a walk inside the wholesale distribution buildings of Guangzhou and you’ll see an abundance of liberally hijacked designer-driven goods. Here, you’ll see that "limited edition" is a marketing myth. Anything from Munnys, Dunnys, Adicolor sneakers, shirts, handicrafts and trading cards runneth over. So what’s new? It’s that people are now starting to realize that piracy not only allows rapid copying of someone else’s product, it also allows them to play around with the product design while doing it. Size, shape, color and form can be freely customized at very low cost (e.g. pink Mickey Mouse-Hello Kitty mash-up toy).

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