Dwell (June 06) carries a simple but remarkable ad from Saturn. Within the pages of the forward thinking homes and interiors magazine, the US car maker promotes its new SKY Roadster by providing stimulating content that made even our ad-weary friends say wow.

A special advertising section offers details to a cool daytrip drive up long island where readers can see the kinds of stunning architecture that Dwell champions. The itinerary includes stops at places like the Leisureama Homes town (a collection of 200 prefabs sold by Macys in the 1960s) and the Neuberger Museum of Art.

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