There's a fascinating interview with Nintendo top dog about innovation and keeping his brand ahead of the others over at Digital Trends magazine. Here's an extract:

The problem is that people forget that to move forward, you have to change and innovate. No one is trying to grow the overall audience of people playing games… that essential base of fans who are the heart and soul of the industry. Targeting the same people over and over won't get you anywhere. You have to expand your horizons.

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