The Global Microbrand

The Global Microbrand
technology

"A global microbrand is simply a business, which would be small or unsustainable in a local community or even nationwide, but can be big business when it can reach customers world wide through the internet and serve them efficiently."

Piers Fawkes, PSFK
  • 12 june 2006

“A global microbrand is simply a business, which would be small or unsustainable in a local community or even nationwide, but can be big business when it can reach customers world wide through the internet and serve them efficiently.”

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