"A global microbrand is simply a business, which would be small or unsustainable in a local community or even nationwide, but can be big business when it can reach customers world wide through the internet and serve them efficiently."

“A global microbrand is simply a business, which would be small or unsustainable in a local community or even nationwide, but can be big business when it can reach customers world wide through the internet and serve them efficiently.”

Reboot8 Report

Related PSFK Articles Interview With Chris Anderson, Longtail Author

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in