Top of The Pops Dead As Fred
The BBC have pulled the plug on their 42 year old music show Top Of The Pops. Although always rather cheesy, TOTP has been culturally important for introducing new acts and music to the mainstream. A recent relaunch failed to attract more viewers.
PSFK asks: why don’t they just move it to web only viewing??!!
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.