urban outfitters slip on cutting edge of fashion

urban outfitters slip on cutting edge of fashion
Retail

USA Today looks at the why Urban Outfitters move to keep on-trend, left them behind.

Piers Fawkes, PSFK
  • 22 june 2006

USA Today looks at the why Urban Outfitters move to keep on-trend, left them behind:

Much of the blame for the poor performance stems from what the company says was a “tectonic shift” in women’s fashion. After a decade of wide skirts and short, fitted shirts — think triangles — the hot, yet controversial new look became pencil-thin pants and skirts and big tops. Urban Outfitters says the move to an “inverted triangle” was embraced by some “early adopters” but shunned by others.

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