Using Scents For Branding

Using Scents For Branding
Guy Brighton
  • 5 june 2006

USA Today carries an article about the concept of scent as branding.

The concept of scent as a contributor to brand loyalty has some root in science. Smell is processed by the same portion of our brain as memory and emotions, says Theresa Molnar, executive director of the Fragrance Foundation in New York. Scent can affect moods and create mental associations.

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