Rohit Bargava has some interesting thoughts on using widgets in your marketing:

With Apple, Firefox and Typepad all using widgets as a way of enhancing user experiences, these growing mini-apps are also representing a great new marketing opportunity that some companies are already starting to take advantage of. Typepad's array of widgets are offered by companies that are primarily trying to increase their share of voice in the crowded market of social networking sites.

Link

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)