Cries of Want One, Want One, Want One rang through the PSFK London office when we read about luxury Swiss watch maker Ventura's plans for...

Cries of Want One, Want One, Want One rang through the PSFK London office when we read about luxury Swiss watch maker Ventura’s plans for a new version of their soon to be released V-Tech Sigma watch.  Forget the fact that it’s named to appeal to sad bachelor males; this is a beautifully designed watch which will soon be the first digital watch in the world where you’ll never……ever……have to replace the battery!  To quote Wrist Fashion "The V-Tech Sigma ∑ MGS which will generate its own independent, constantly renewable power-source" correct us if we’re wrong (Which we will be on this occasion,  our apologies for the misleading header) but doe this mean the watch will be nuclear or will we have to wear it with solar panels on our heads?

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