Viewers Don’t Trust TV Ads

Viewers Don’t Trust TV Ads
Advertising

A poll in the UK shows that less than 15% of TV viewers trust the messages given in TV ads.

Piers Fawkes, PSFK
  • 6 june 2006

A poll in the UK shows that less than 15% of TV viewers trust the messages given in TV ads, the Guardian reports:

Of 4,000 viewers questioned, around one in eight said they agreed with the statement “the commercials shown on ITV are truthful and accurate”. Around half neither agreed nor disagreed, with one-third saying they disagreed.

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