Bilnk and you might miss them... Advertisers are now trying to populate the few seconds between the normal ads and when a TV programme starts. Why? Well, DVR services like...

Bilnk and you might miss them…

Advertisers are now trying to populate the few seconds between the normal ads and when a TV programme starts.  Why?  Well, DVR services like TiVo usually start taping again a couple of seconds before a show starts.

Honda has tried one for its new Fit hatchback but seriously, trying to dupe the viewer into watching your ads is no way to sell – tut tut tut

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