Underground Brands – Designer Capitalists?
NY Magazine carries a very important look at the activity and motivations of counter-culture capitalists in the US called 'The Brand Underground'.
And guys like A-Ron are supposed to know that better than anybody. Which is why the supposed counterculture nature of his brand might arouse some suspicion. Manufactured commodities are an artistic medium? Branding is a form of personal expression? Indie businesses are a means of dropping out? Turning your lifestyle into a business is rebellious?
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