Anyone For Cricket, Soccer, Rugger?

Anyone For Cricket, Soccer, Rugger?
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Consider the above photo and then reflect on the point Chris Anderson makes on how the web will allow sports popular to break the broadcast monopoly.

Piers Fawkes, PSFK
  • 24 august 2006

Consider the above photo and then reflect on the point Chris Anderson makes on how the web will allow sports popular to break the broadcast monopoly.

Take cricket. It’s huge in Commonwealth countries, as well as the Subcontinent and the rest of the former British Empire. In India, Pakistan, Australia, South Africa, New Zealand the the UK, all the big cricket matches are broadcast live on TV. Elsewhere they’re virtually impossible to find. According to the economics of broadcast TV, this makes sense: you can only devote your scarce airwaves to content of mass appeal. But there are millions of cricket fans outside of those few concentrated markets. And they’re as eager to watch live (or even recorded) cricket matches as their home-bound countrymen. Now, thanks to streaming web video, they can.

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