Customization Gone Bland: Heinz Labels

Customization Gone Bland: Heinz Labels

Couldn't they have given us different ingredients to choose from - or maybe arty wraps?

Piers Fawkes, PSFK
  • 16 august 2006

Couldn’t they have given us different ingredients to choose from – or maybe arty wraps? No, we get a site from Heinz that lets people write messages on their labels on their red-sauce bottles to put in the fridge.

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