Fiat 500 2.0

Fiat 500 2.0
Design

HubCulture points us to the Fiat 500 which the auto-company plans to launch in September 2007. Fiat 500-1

Piers Fawkes, PSFK
  • 20 august 2006

HubCulture points us to the Fiat 500 which the auto-company plans to launch in September 2007. HubCulture says:

This idea has Lapo Elkann written all over it and provides some much needed buzz for fusty old Fiat. We say this brand has the potential for a tiny turn-around if they can build on the momentum from the Grande Punto. Add Lapo’s buzz-building actions in the papers to create some family mystique around the marque and this could be the tour de force of Roman city streets by the end of the decade.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.