Fiat 500 2.0
HubCulture points us to the Fiat 500 which the auto-company plans to launch in September 2007. HubCulture says:
This idea has Lapo Elkann written all over it and provides some much needed buzz for fusty old Fiat. We say this brand has the potential for a tiny turn-around if they can build on the momentum from the Grande Punto. Add Lapo’s buzz-building actions in the papers to create some family mystique around the marque and this could be the tour de force of Roman city streets by the end of the decade.