Adam Gayner of thread

Adam Gayner of thread
Work
Industrial Brand
  • 6 september 2006


2. Tell me about Fred?

Ok, I can’t skip over the fact that the two companies rhyme and sound phonetically alike. As far as I know, my subsconscious had nothing to do with this one. As far as I know. What’s really wild is the fact that when I announced the company name in San Francisco back in the late nineties, I had to stand up and announce my resignation to the company I was working for at the time. I excitedly went on to explain the company. I said: “And the company name is thread.” Just then, one of the employees yelled out:
“Fred?” I corrected him, but that is really really weird looking back now.

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