BA and Google Earth
The world’s favourite airline has teamed up with the world’s favourite search engine to produce some delightful new advertising. Following in the footsteps of ITN, a British TV news company, BA have brought the magic of Google Earth to the small screen. The campaign uses the superb satellite imagery of Google Earth and its animation to bring to life BA’s destinations. BA have also added a specific link on their website to a Google Earth page. They have also added a layer to Google Earth that allows the user to ‘fly’ straight to the offer destinations.