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How To Track What The Blogsphere Is Saying About Your Brand

How To Track What The Blogsphere Is Saying About Your Brand
Piers Fawkes, PSFK
  • 20 september 2006

We saw this quote in the Guardian and we thought how on Earth does Neilson get away with it, when it’s so easy to track:

There are well over 35m blogs on the net. Keeping abreast of all of them is impossible. But Nielsen BuzzMetrics, a New York firm, has developed an expertise in monitoring blogs – it works for 150 of America’s Fortune 1,000 firms.

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