How To Track What The Blogsphere Is Saying About Your Brand
We saw this quote in the Guardian and we thought how on Earth does Neilson get away with it, when it’s so easy to track:
There are well over 35m blogs on the net. Keeping abreast of all of them is impossible. But Nielsen BuzzMetrics, a New York firm, has developed an expertise in monitoring blogs – it works for 150 of America’s Fortune 1,000 firms.