menu

Idea Generation Techniques

Innovation
Henry Lambert
  • 21 september 2006

Generating genuinely good ideas is an incredibly hard thing to do as any viewer of Dragons Den, the popular BBC programme will testify.

Fortunately for us ideas types John Grant has posted some of his techniques taken from his new book, The Brand Innovation Manifesto.

“My starting point would be simple. Take a sobering look at your own category to remind yourself how predictable your industry is. And then research ideas from some different categories. What if banks were marketed like fashion brands, internet retailers or even travel operators…? I have trodden this path many times in workshops and while some suggestions do not work, you do get a stream of quite novel ideas and I have yet to fail to find a few gems.”

+fashion / apparel
+Innovation
+Luxury
+Market Research
+USA
+work
Trending

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Health
Guides
Debriefs
Brand Development june 23, 2017
Gaming & Play june 23, 2017
No search results found.