B.L. Ochman's blog, What’s Next, focuses on Internet strategy, marketing, public relations, and politics with a bit of news and commentary. We sat the author down to pick her brain...

2.  To what extent is the publishing you do your business or your shop-front? How has that changed over the last year?

I've published a newsletter, first in print, and then on my site, since 1985. My writing has always been the way I established my expertise. My blog has been my store front for the past three years.

My blog readership has increased substantially in the past year to 6,000 uniques a day. I still don't have an accurate count of my RSS subscribers, but it's substantial. And the number of subscribers who choose to receive an email containing the previous two days' posts has remained steady at about 3,500.

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