Interview with Ben Lerer of thrillist

Interview with Ben Lerer of thrillist

PSFK recently chatted with Ben Lerer, Co-Founder of thrillist about the current state of independent media and where his publication fits into it all. Thrillist is a free, daily email...

Jeff Squires
  • 19 september 2006

2.  To what extent is the publishing you do your business
or your shop-front? How has that changed over the last year?

Our content is all we have. Every
penny we make is a result of advertisers liking our voice and liking
the audience that likes our voice. It hasn’t changed and I don’t think
it will ever change.

3.  Beyond any financial reward, what do you get out of
it all? What drives you?

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