By now I'm sure that most readers of IF! are familiar with the simplicity vs complex debate. We've covered it here and here. It's a concept that has been born in the mind of Russell Davies and is at the heart of W+K London.

By now I’m sure that most readers of IF! are familiar with the simplicity vs complex debate. We’ve covered it here and here. It’s a concept that has been born in the mind of Russell Davies and is at the heart of W+K London.

After Russell posted his ‘Schtick’ some interesting debate ensued including a rather thoughtful post from Scamp, a copywriter at BBH London.

Scamp says:

“Speaking personally, the (admittedly very few) good ideas I’ve ever had came from a simple brief.

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