A Copywriter’s View of Complexity
By now I'm sure that most readers of IF! are familiar with the simplicity vs complex debate. We've covered it here and here. It's a concept that has been born in the mind of Russell Davies and is at the heart of W+K London.
Now Track More Ideas
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- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling
- Reddit Members Received Discounts At McDonald’s By Clicking The Hamburger Menu
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