Luxury brand Bulgari already have watch, jewelry and handbag lines in their fashion stable as well as a boutique hotel chain. Next on the agenda...

Luxury brand Bulgari already have watch, jewelry and handbag lines in their fashion stable as well as a boutique hotel chain. Next on the agenda they plan to create a new ‘Super Tuscan’ wine.

Paolo Bulgari has bought the 20-hectare Podere Nuovo vineyard, near the spa town of San Casciano dei Bagni and has enlisted the help of famous Italian winemaker Riccardo Cotarella.

Located next door to the Bulgari family country estate, the vineyard and project is reported to be getting up to 15 million euros in investment from Bulgari. There is no word yet when the first Bulgari wine will make its debut, but as the first luxury brand vineyard they have cleverly caught onto the connoisseurship trend- lets see where they take it next; wine courses at the Bulgari vineyard and hotel anyone??!!!

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